Instead of sending tons of material to landfill, companies are identifying their waste streams with economic value and sending those materials to recycling facilities. Firms can calculate the carbon footprint involved with waste and landfill and if diversion would yield additional savings, Vanessa Lepice, former VP of marketing and new business development at Quest Resource Management Group, said to Supply Chain Dive.

Consumer sentiment now makes waste reduction a priority. “It’s becoming more prevalent, especially generationally; 30 to 40 years ago, nobody cared,” Hatch told Supply Chain Dive. 

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